“Are you fed up with the way we are portrayed around the world?” each of the three spots asks. “You can change the picture.”
The campaign urges citizens to show that Israel is modern, sophisticated and peace-loving. Brochures that provide helpful examples and statistics are being distributed by airlines.
“In light of Israel's negative image in the world, we realized that Israel had to counter the vast sums of money available to Arab countries for propaganda by taking advantage of our human resources,” explained Yuli Edelstein, the government minister responsible for public diplomacy
(OMG, that made me laugh. Israel is the country with vast, vast sums of money for propaganda, as this latest campaign clearly demonstrates. Who are these people kidding?)
“We decided to give Israelis who go abroad tools and tips to help them deal with the attacks on Israel in their conversations with people, media appearances and lectures before wide audiences. I hope we succeed together in changing the picture and proving to the world that there is a different Israel.”
And there going to spend even more money, to spread even more propaganda.
Mr. Edelstein has called his new recruits the Israeli Public Diplomacy Forces, after the name of the Israel Defence Forces, the country's military.
Only natural from rabidly militarized country their newest messengers are named after the Israeli military