A product to control behaviour, in the name of the 'environment' Hence -Green Roads
In an interview with The Jerusalem Post, founder and safety chief Hod Fleishman spoke about the company’s product and his pride in the association with Gore’s fund.
“Our development focuses on two main objectives: reducing traffic accidents and reducing pollution by improving driver efficiency,” said Fleishman. “We found that drivers who were involved in accidents also use up the most fuel. It all boils down to behavior. Our product aims to correct both.”
Correcting behaviour. Therfore this technology is about control. Controlling you and me.
GreenRoad 360 offers a smart network made up of sensors, an accelerometer, a GPS and proprietary algorithms to calculate the relative risk of different driving maneuvers. The information collected by the system is displayed on-screen for the benefit of the driver and transmitted to a central location for access by management.
Fleishman said that the company, now based in California, is proud of its Israeli roots.Imagine the potential....
“We all know the potential that Israel has in the cleantech sector and we put our association with Israel front and center in all our meetings.”
While currently focusing on the commercial sector, Fleishman said that in the future the company is planning to expand to the private sector too.
“We work in cooperation with insurance companies, which recognize the value of our system.”