Marketing techniques, such as you will read about shortly, come right out of government mind control programs. Wether the program be MKULTRA, Artichoke, MKDelta. Pick your name, makes no difference.
Neuromarketing: Ads that whisper to your brain
And the new word for the day "brandwashing"
If pitches are to succeed, they need to reach the subconscious level of the brain, the place where consumers develop initial interest in products, inclinations to buy them and brand loyalty, says A. K. Pradeep, the founder and chief executive of NeuroFocus, a neuromarketing firm based in Berkeley, Calif.
Volunteers in NeuroFocus marketing tests wear a fabric cap that houses EEG sensors and an eye-tracking device while they look at a commercial, use a Web site or view a movie trailer. The dual devices enable researchers to connect the volunteers’ brain patterns with the exact video images or banner ads or logos they’re viewing.
“By measuring brain waves, we are able to measure attention, emotion and memory,” says Dr. Pradeep, who holds a Ph.D. in engineering. “We basically compute the deep subconscious response to stimuli.”
Add all those electrical patterns together, he says, and “you find it represents the whispers of the brain.”
And the brain-whispering business seems to be booming.
A handful of neuromarketing firms, like EmSense, Sands Research, MindLab International and NeuroSense, now specialize in the latest mind-mining techniques — EEGs, M.R.I.’s, eye-tracking — or in older biometric methods that track skin, muscle or facial responses to products or ads.
Trying to tap into the consumer subconscious in the hope of moving more merch isn’t new. More than 50 years ago, Vance Packard, a journalist and social critic, wrote a seminal book called “The Hidden Persuaders,” which described how advertisers played on people’s unconscious desires in trying to influence them.
Hidden Persuaders, btw, is a very good book. A little outdated but the basics are there and relevant. Yes I have read it. And so can you! Preview it here, with some chapters available.
Gee, I think you should be worried. Is this all your life is about.
Neuromarketing is simply the latest incarnation, says Joseph Turrow a professor of communication at the Annenberg School for Communication at the University of Pennsylvania. “There has always been a holy grail in advertising to try to reach people in a hypodermic way,” he says.
Major corporations and research firms, he says, are jumping on the neuromarketing bandwagon because they are desperate for any novel technique to help them break through all the marketing clutter. “It’s as much about the nature of the industry and the anxiety roiling through the system as it is about anything else,” he says.
But should we worry that a technique that probes subconscious brain patterns might be used to unduly influence consumers, turning them into shopping robots without their knowledge and consent? Indeed, neuromarketing is setting off alarm bells among some consumer advocates, who call it “brandwashing” — an amalgam of branding and brainwashing.
Born, shop, slave to debt, die.
Consumers not citizens. Shoppers.
So disconnected from our human reality?
To paraphrase David Icke "Human race get off your knees"