“We’re about to see a new arms race between consumer protection versus those companies that want to lure people into something”Lure people into something? How creepy does that sound?
A few minutes later, the business audience saw how young people invited to Coca-Cola Swelter Stopper summer events were given wristbands embedded with microchips that sent live updates to their Facebook pages.
Their photos were instantly uploaded and tagged, as well.
And these young brainless people took the embedded wristbands?
As we blur the boundaries between marketing and personal life, we and our children leave a trail of electronic breadcrumbs that can be picked up by anyone who has the means to grab and analyze data on social media sites.
There’s nothing malign about marketers wanting to make a buck. (sure there is)
But what about Big Brother?
An arm of the U.S. Department of Defense – The Defense Advanced Research projects Agency, known as DARPA – recently announced a new project, Social Media in Strategic Communication.
“The effective use of social media has the potential to help the Armed Forces better understand the environment in which it operates and to allow more agile use of information in support of operations.”
Third on the project’s list of goals is to, “Identify participants and intent, and ensure effects of persuasion campaigns.”
The New York branch of the U.S. Federal Reserve (FRBNY) has launched a “Social Media Listening Platforms initiative.”
The Request for Proposal (Event 6994) states that the central bank is looking “to establish a fair and equitable partnership with a market leader who will gather data from various social media outlets and news sources and provide applicable reporting to FRBNY.”
“If I believed in conspiracies, I would believe that spooks invented social networks,” Wenning says, with a chuckle.
Wenning is clearly an idiot.
"Conspiracies" are nothing more then two or more people working together.
From the word -Conspire- to plan together. Conspiracy being the fruition of said plan.
Not necessarily evil. One can conspire with another to put on a surprise birthday party or anniversary party.
Digression over, back to the article-
But Max Schrems, a 24-year-old Austrian law student, has doubts.
Earlier this year, Schrems asked Facebook to send him everything connected to his profile. He received a 1,200-page file of all his messages, pokes, likes and status updates.
Even so, there was missing data, he claims. One example is deleted friends, a list he believes lives on in the background.
Because Europe enacted privacy laws that are more strict than those in the United states, Ireland’s Data Protection Commissioner has ordered an audit of Facebook’s European offices, located in that country.
Schrems remains a daily Facebook user, because he would feel cut off from his social circle if he opted out. But he is careful about what he makes public and what he keeps to himself.
Wenning says many people broadcast too much personal information to the world, “Like yelling into a market with a megaphone.”
His main privacy wish is that people be able to draw curtains between their social and professional lives on social media. “I went out on my motorbike with friends last weekend,” he says. “I behaved quite differently than in this conversation.”
Speaking to social media developers in San Francisco on Tuesday, Ontario Privacy Commissioner Ann Cavoukian boiled the tension between public and private down to control:
“Each individual should determine the fate of their information.”
Wenning says that this control is the essence of personal autonomy which, in turn, is an essential building block of an open society.
“We don’t want to kill our democracy by accident,” he says.
UPDATE: mentioned in comments
Face book users are narcissistic and insecure.
As mentioned in comments, it is the very information put up by Face book users that was gathered for the study.
"A study released by Toronto’s York University claims that people who use Facebook the most tend to have narcissistic or insecure personalities.
The Canadian study took a sample of 100 Facebook users between the ages of 18 and 25 and reviewed the subjects’ use of the social networking site as well as the content posted on their profiles.
This experiment isn’t the first of its kind. A 2008 study previously linked Facebook and self-esteem, claiming that untrained observers could detect a person’s narcissism based off of the number of wall posts and Facebook friends the user he or she had.