Michael Labossiere "Worth every penny" ;)
Except in Canada.
A country that has stopped making pennies.
But. I digress.....
If you are unfamiliar with Mr Labossiere, you can check out a presentation with Jan Irvin, linked at the side of the blog : Logical Fallacies/Propaganda Techniques explained
Then, download the book (about 60 pages) and get an understanding of logical fallacies.