Far be it from me to single out BoJo. How could I, when the same type of manipulations are occurring right here in Canada? In fact that topic was just covered yesterday. As the theatre of fear kicks it up a notch.
25 Options for increasing adherence to social distancing measures
Persuasion 2.Perceived threat: A substantial number of people still do not feel sufficiently personally threatened;it could be that they are reassured by the low death rate in their demographic group (8), although levels of concern may be rising(9). Having a good understanding of the risk has been found to be positively associated with adoption of COVID-19 social distancing measures in Hong Kong (10).The perceived level of personal threat needs to be increased among those who are complacent,using hard-hitting emotional messaging.
I've often talked about heart tugging manipulative messages in many circumstances as something to be very leery of.Never mind leery, just outright avoid, because it's such an obvious manipulation. The Covid crisis has been nothing but heart tugging, tear jerking manipulations. Yes, some people are dying. As they do every day. In horrific circumstances, war, famine and crimes that we know nothing of. If not for tell a vision and dramatics from our leaders most of us would be unaware there was a "pandemic"
From yesterday's post:
The political optics (the aspects of an action, policy, or decision (as in politics or business) that relate to public perceptions ) around the Covid “crisis” have always been about conjecture, not backed by data but bolstered with an overabundance of fear mongering
Incentivisation 6.Social approval: Social approval can be a powerful source of reward. Not only can this be provided directly by highlighting examples of good practice and providing strong social encouragement and approval in communications;members of the community can be encouraged to provide it to each other. This can have a beneficial spill-over effect of promoting social cohesion (15). Communication strategies should provide social approval for desired behaviours and promote social approval within the community.Where this goes is up to each of us as individuals.