Monday, March 7, 2011

Rebranding the Osama Bin Laden franchise

Getting back into the swing of things here.....

You all know what rebranding is right?
When a product get's kind of tired and has lost it's appeal it get's a fresh new appearance, maybe a tweak of the formulation, some new scent and a whole new add campaign......
Rebranding -Rebranding is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated (new) position in the mind
In other words, rebranding is actually the same old same old, just with a new spin.
An interesting article made the front page of the Saturday edition of the Toronto Star.
On line, the article goes by a different name. But, the print edition is titled-
CIA's top target was 'all American boy'

I wonder why the name change?
All American boy???? hmmm.....
As I read through this article, all I could think of was "wow, a new scary man"
I thought Bin Laden was the top target? But apparently it is Anwar al Awlaki.
Oh well times change? And so does a product's marketing campaign!

Upon reading this article, I come away with the idea that a product change was being inititated.
A rebrand, if you may. Out with Osama bin Laden and in with Anwar al Awlaki. No more OBL. Now it is AAA! Like the auto club? Or with one less A, Alchoholics Anonymous. And A is the first letter of the alphabet so it is easy to remember and reinforce-AAA. Hell, it is easy to type in it abbreviated form!
So let's read about AAA and the myth that is being built around him.
I tell you this guy is everywhere. So stealthy is he. His very essence is connected to every "terrorist" incident. Why, he is almost omnipotent. Superhuman!

His father had some very interesting things to say about him in the interview:
Nasser Al Awlaki spent more than two hours with the Toronto Star

My first thought is why would he do this? Why would this man bother to take up that much time to speak to the media?
A bit of background on the father- Former Agriculture Minister to Yemen. Former.
Fulbright scholar. Fulbright scholar

"The (Fulbright) program was established to increase mutual understanding between the people of the US and other countries through the exchange of persons, knowledge, and skills."
The Fulbright scholarship program can be useful for other agenda's beside understanding.
The fact that he is out of the Yemen government at a time we see the Yemen government under great pressure is very curious... But, let's move on to the son.

“If America would stop making him into Osama bin Laden and see Anwar as an educated man, born in the West, who used to love everything about America; he used to go offshore fishing, he used to go hiking, he was in every bit an all-American boy."

Stop making him into Osama Bin Laden?
Precisely what is being done!
Osama, like AAA, was western educated and affluent..

By now, much of Awlaki’s story is known. Born in New Mexico in 1971, Awlaki returned to Yemen with his family when he was 7 and graduated top of his class from a prestigious private school. He returned to the U.S. at the age of 19 to complete his post-graduate studies. He was an imam and Muslim university chaplain during his years at university and after 9/11, increasingly the focus of authorities when it was discovered that two of the hijackers had attended his mosques.

He was an imam at a mosque that two of the 9/11 hijackers attended?? The booze drinking, cocaine and strippers hijackers? Was he an imam, or a well placed, curiously convenient, intelligence asset?

And so the myth making begins..

He moved to London briefly before returning to Yemen in 2004 and then two years later was jailed here for 18 months, reportedly at the behest of the U.S.

Why was he jailed? The article fails to mention the reason.

In 2006 Awlaki’s father was part of a presidential delegation that that travelled to Britain to attend a conference. He said he visited the Yemeni president in his hotel, near the famous Harrods department store, to talk about his son’s case.

“Don’t worry,” he says Saleh told him. “There are certain things I have to discuss with the Americans but I assure you I will take care of this.”

But it would be another year before Awlaki was freed and only after two FBI agents came to interview him.

“Anwar at the beginning was very reluctant to talk to them. I was called by the (American embassy) and they said, ‘Please tell your son to help us and talk to these guys, they came all the way from the United States,’ ” Nasser Awlaki said.

Believing that his son’s cooperation would help, he convinced him to talk(to the FBI agents) Soon after, Awalki was released.

Weird eh? Well connected, privileged, educated and incarcerated?
At the behest of the US, allegedly. On what charges? Not mentioned.
The American Embassy is contacting the father and extolling the father to convince the son to HELP THEM???? With what?

The article has him connected to the Underwear bomber, Toronto 18 and the Fort Hood Shootings.

His father goes on to say this-

“It would have been easy for the Americans to say we will take legal procedures. They could start by making a case against him . . . . But they just overstepped that and decided to kill him.”
Yes, that would have been the sensible thing to do. Just start proceeding with a legal case, one they could take to court.
This again is similar to Osama Bin Laden. No criminal case was ever made or presented to anyone, anywhere to justify most wanted status of OBL.

But instead, the Obama administration chose a different route.
They made him target number 1.
"in early 2010, news that Awlaki had become the first American citizen on the CIA’s kill list"

Just like Osama Bin Laden. Number 1, gonna get him, dead or alive!

"The most important thing is for us to find Osama bin Laden. It is our Number one priority and we will not rest until we find him!"--- President George Bush September 13, 2001.

The more things change, the more they stay the same?

Osama Bin Laden or as he should be called Osama Bin Forgotten, because that is what the US administration is hoping you will do, forget all about him.
And move on to your new, alive, young, scary bad guy.

“Do you know now that Anwar is very popular in the Muslim world? The Americans made a big thing of him. One year ago no one knew him in the Arab world, or even in Yemen.”

He is "popular" in the west also just look at all his alleged connections.
Perhaps, he going to be a bigger brand then Nike or Starbucks.
Anwar al Awlaki, AAA for short, just like the auto club- Call him when you need him.


  1. That's last weeks show. as its a late night show he generally doesn't change the blogpage until late Monday , early Tuesday.


  2. thanks Aferrismoon!
    So, the show with Dave may still appear?
    Generally I am not a fan of the extremely long audio shows.
    But, I will check it out tomorrow and see if, indeed, Dave appears.

  3. A curious visit?

    Washington, District Of Columbia, United States
    Us Dept Of Justice ( [Label IP Address]
    No referring link

    It's just a news article DoJ.
    A dissected article, but a news article nonetheless.