Wednesday, November 24, 2010

Neuromarketing: Ads that whisper to your brain

This news story is directly connected to today's other post.

Marketing techniques, such as you will read about shortly, come right out of government mind control programs. Wether the program be MKULTRA, Artichoke, MKDelta. Pick your name, makes no difference.

Neuromarketing: Ads that whisper to your brain

And the new word for the day "brandwashing"

If pitches are to succeed, they need to reach the subconscious level of the brain, the place where consumers develop initial interest in products, inclinations to buy them and brand loyalty, says A. K. Pradeep, the founder and chief executive of NeuroFocus, a neuromarketing firm based in Berkeley, Calif.

Volunteers in NeuroFocus marketing tests wear a fabric cap that houses EEG sensors and an eye-tracking device while they look at a commercial, use a Web site or view a movie trailer. The dual devices enable researchers to connect the volunteers’ brain patterns with the exact video images or banner ads or logos they’re viewing.

“By measuring brain waves, we are able to measure attention, emotion and memory,” says Dr. Pradeep, who holds a Ph.D. in engineering. “We basically compute the deep subconscious response to stimuli.”

Add all those electrical patterns together, he says, and “you find it represents the whispers of the brain.”

And the brain-whispering business seems to be booming.

A handful of neuromarketing firms, like EmSense, Sands Research, MindLab International and NeuroSense, now specialize in the latest mind-mining techniques — EEGs, M.R.I.’s, eye-tracking — or in older biometric methods that track skin, muscle or facial responses to products or ads.

Trying to tap into the consumer subconscious in the hope of moving more merch isn’t new. More than 50 years ago, Vance Packard, a journalist and social critic, wrote a seminal book called “The Hidden Persuaders,” which described how advertisers played on people’s unconscious desires in trying to influence them.

Hidden Persuaders, btw, is a very good book. A little outdated but the basics are there and relevant. Yes I have read it. And so can you! Preview it here, with some chapters available.

Neuromarketing is simply the latest incarnation, says Joseph Turrow a professor of communication at the Annenberg School for Communication at the University of Pennsylvania. “There has always been a holy grail in advertising to try to reach people in a hypodermic way,” he says.

Major corporations and research firms, he says, are jumping on the neuromarketing bandwagon because they are desperate for any novel technique to help them break through all the marketing clutter. “It’s as much about the nature of the industry and the anxiety roiling through the system as it is about anything else,” he says.

But should we worry that a technique that probes subconscious brain patterns might be used to unduly influence consumers, turning them into shopping robots without their knowledge and consent? Indeed, neuromarketing is setting off alarm bells among some consumer advocates, who call it “brandwashing” — an amalgam of branding and brainwashing.

Gee, I think you should be worried. Is this all your life is about.
Born, shop, slave to debt, die.
Consumers not citizens. Shoppers.
So disconnected from our human reality?
To paraphrase David Icke "Human race get off your knees"


  1. "The experiment demonstrated that people are constantly being programmed below levels of their awareness by the periphery of their vision. It is probably a good thing that this is true. It allows us to drive a car and to walk and to do various other tasks including reading in a smooth fashion without having to think about everything that happens.
    The human biocomputer is constantly being programmed , continually, simply and naturally, below its level of awareness by the surrounding environment."

    The experiment involved people listening to a word repeated on a tape loop every 15 seconds. After a little while the brain 'hears' many different words [ even though its the same word repeating].

    Lilly wrote a word on a piece of paper and brought it into the edge of the subjects periphery. The subject then repeated the word on the paper even though he couldn't see it.

    The experiment was done in the 60's , and has prob. been used ever since .

    Worth a scan is Lilly's ' Programming and Metaprogramming the Human Biocomputer' [free online]


  2. thanks aferrismoon.
    I went to find that and it is interesting, just having read the opening paragraphs.

    I note the mention of Esalen

    "At Esalen my involvement in...."

    Esalen has been linked to mind control ops.

    he also indicates he was involved in LSD experimentation

    "I heard several negative stories regarding my brain and mind, altered by LSD."

    I have bookmarked it and am leaving the link here, thanks for the heads up.

    The Esalen mention is interesting because one Charles Manson was linked to Esalen
    read August 1969

    As was Sharon Tate & Abigail Folger

    Esalen attempted to distance itself from Charlie after the murders.

    BUT the fact that all of them were there and the connection to mind control experimentation really leaves one wondering.

    Were the murders a mind control experiment?


    Noteable also is that Esalen was linked to the CIA

    checking through that link, names attached to Esalen are indeed names that come up in the CIA mindcontrol experimentation info.
    interesting but not surprising is the name
    Andriah Puharich
    Uri Geller
    Ira Einhorn

    familiar with Peter Levenda's work?
    he has an interesting trilogy and these names appear in interesting ways. I have read the firt two parts, and will be getting the third book soon, which ties right in to the Manson murders, no surprise

    I couldn't put the first two down.

  3. aferrismoon:

    If you are interested in hearing Peter Levenda interviewed, good one here, I have heard it previously.

    definitely worth a listen!

    If you search on line you should be able to find additional interviews.
    These will definitly whet the whistle.

  4. Thanks for the links.

    Lilly did his LSD work before it became illegal and spent quite a while at Esalen. Ida Rolf was one name i remember.

    The wordloop experiments were a result of the LSD experiments, as he went on to try and get to the same places as LSD helped him find though without using drugs.

    One thing he mentioned , from his own experience, was that not recovering properly fromm a trip , about 2 weeks guided come-down, then its possible that the mind could release a 'suicide' programme. He claimed when he medicated himself incorrectly via injection he let in a little air bubble and nearly died.

    So lots of people in the 60s took acid in lifestyles that certainly didn't get adequate post acid comedown time leading to lots of damaged people.

    And perhaps the Laurel Canyon crowd were the 'troops' who 'shot' the message to turn on into the receptive media fed youth.


  5. I cover myself with anarchy symbols, and stay in the periphery... soon the world will be ready... Ohhohohohoho!!!